Marketing and Sales Consulting

Bring marketing and sales into one operation.

Align what marketing communicates, what the sales team does, and the process that connects the two.

Signs of misalignment

Both teams are working, but not toward the same goal.

  • Marketing brings contacts sales cannot use

    The teams disagree on what makes a promising contact.

  • Each team speaks a different language

    Audience, offer, and sales stages are described differently.

  • Sales stages are unclear

    Every salesperson handles negotiations in their own way.

  • Priorities lack criteria

    The business does many things at once without knowing which matter most.

Two teams, one operation

Marketing creates the opening. Sales guides the decision.

Each has a distinct role. They work better when the path between them is designed together.

Marketing

Attract and prepare

Communicate the offer to the right audience and bring in contacts relevant to sales.

Sales

Guide and close

Listen, understand the need, and guide the conversation through a process the team knows.

Consulting focuses on where the teams meet: audience, offer, qualification criteria, and sales stages.

Areas of work

What consulting may include.

The scope is defined during an assessment based on your business needs.

  • Assessment

    Understand how the business sells and communicates today.

    • Review marketing, sales, and the sales process
    • Map the audience, offer, and channels
  • Alignment

    Get the teams working from the same plan.

    • Agree on the audience and offer
    • Set criteria for a qualified contact
    • Describe sales stages consistently
  • Action plan

    Decide what to do first.

    • Set priorities
    • Plan responsibilities and stages
  • Follow-up

    Stay on course during execution.

    • Guide implementation
    • Follow up according to the agreed scope

How the work happens

From assessment to an active plan.

  1. Step 1

    Assess

    Look at marketing, sales, and the sales process together.

  2. Step 2

    Align

    Agree on the audience, offer, and sales stages.

  3. Step 3

    Prioritize

    Create an action plan explaining what to do first and why.

  4. Step 4

    Follow up

    Guide execution and adjust course when needed.

Who it serves

Businesses whose marketing and sales teams need a shared direction.

A good fit for

  • Businesses where marketing and sales work separately
  • Managers who want to organize sales before investing more
  • Companies that generate contacts but make limited use of them

May be a lower priority for

  • Anyone seeking only a specific task without reviewing the process
  • Businesses without a defined offer or audience; the assessment would begin there

Frequently asked questions

Does consulting include implementation?

The scope is defined during the assessment. Consulting provides guidance and follow-up; implementation may or may not be included, as agreed.

How is this different from Mentoria Gênesis?

Mentoria Gênesis is a structured program with an application process. Consulting is tailored to the company's specific needs.

Who from our company should participate?

Ideally, the people leading marketing and sales, so the alignment can take hold.

What are the timeline and cost?

Both depend on the scope. Vendaz does not publish prices on the site; the timeline and proposal follow the assessment.

Are your marketing and sales teams moving in the same direction?

Tell us how the two teams work today. We will assess the consulting project and prepare a proposal.

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